Plant-based seafood brand Good Catch is giving out vegan tuna sandwiches in NYC, Austin and London in the hopes of tempting people to experience the benefits of meatless eating. The brand's fish-free food truck is strategically parked and branded in a way that reminds of a popular sandwich chain. The food truck shares messaging that emphasizes there's "no catch," bringing attention to the fact that marine animals are often inadvertently caught in the nets used by commercial fisheries in the process of catching tuna. Additionally, the fish-free seafood involves no mercury.
Chad Sarno, co-founder and Chief Culinary Officer at Good Catch, says "Our mission is to make plant-based seafood that’s good for the sea and all life who call it home. Large commercial fishing is one of the most destructive activities in our oceans."