With summer in full swing, Vizzy Hard Seltzer is helping fans embrace their bodies with the launch of body-inclusive swimwear that pairs perfectly with their seltzer. Dubbed Vizzy’s Seltzer Szn Swimwear, the limited-edition line of one-pieces and swim trunks have a unique characteristic – they actually smell like its seltzer flavors.
Vizzy’s Seltzer Szn Swimwear comes in three different “flavors”: Strawberry Kiwi, Pineapple Mango, and Raspberry Lemonade. The flavors are brought to light through an innovative fabric technology that creates a full sensory experience.
The Vizzy Seltzer Sn Swimwear will be available for $40 and can be purchased starting July 16th. The brightly colored swimwear is perfect for consumers looking for an eye-catching aesthetic this summer.
Image Credit: Vizzy Hard Seltzer
Key Themes Behind This Trend
- Body-inclusive Swimwear
- Vizzy Hard Seltzer's body-inclusive swimwear line presents a disruptive innovation opportunity in the fashion industry to cater to more diverse body types.
- Scent-infused Apparel
- The unique characteristic of Vizzy's Seltzer Szn Swimwear, which incorporates the scent of its hard seltzer flavors, has the potential to disrupt the fashion industry with a new category of scent-infused apparel.
- Full Sensory Experience
- The innovative fabric technology used to create a full sensory experience in Vizzy's Seltzer Szn Swimwear presents an opportunity for the fashion industry to incorporate more interactive features in clothing design.
Where This Applies
- Fashion
- Vizzy's body-inclusive swimwear line can disrupt the fashion industry by catering to a wider range of body types.
- Beverage
- Vizzy's Seltzer Szn Swimwear provides a unique opportunity for the beverage industry to expand its marketing strategy by incorporating the scent of its flavors in a new category of product.
- Textile
- The innovative fabric technology used in Vizzy's Seltzer Szn Swimwear presents a potential disruptive innovation opportunity for the textile industry to create more interactive fabrics and garments.
