The Loonenkugel Delivers Cold Leinenkugel's Beer on the Water
Grace Mahas — July 27, 2021 — Marketing
Branded pool floaties have become increasingly popular but beloved beer brand Leinenkugel's is taking a different approach to court fans – the Loonenkugel. The motorized loon (valued at over $20, 000) delivers ice-cold Leinenkugel’s on the water. The faux-bird is built to keep a 12-pack cold and paddle across the lake to reach you and your friends.
“Every year, we see more and more crazy designs for giant, inflatable water floaties,” says Crystal Hubert, associate marketing manager of Leinenkugel's. “So, this summer, Leinenkugel’s joined in on the fun with our own, Midwestern take - the Loonenkugel. The Loonenkugel has a Summer Shandy cooler in its body, and it will deliver you ice-cold, Summer Shandy right to you so you don’t have to interrupt time on the lake by going back to the dock to stock up."
One lucky fan will win the Loonenkugel. For a chance to score it, email loon@promo.leinie.com with an audio file of your best loon call impression, and a panel of Midwestern loon enthusiasts will choose one person to win the Loonenkugel plus Summer Shandy for a year.
“Every year, we see more and more crazy designs for giant, inflatable water floaties,” says Crystal Hubert, associate marketing manager of Leinenkugel's. “So, this summer, Leinenkugel’s joined in on the fun with our own, Midwestern take - the Loonenkugel. The Loonenkugel has a Summer Shandy cooler in its body, and it will deliver you ice-cold, Summer Shandy right to you so you don’t have to interrupt time on the lake by going back to the dock to stock up."
One lucky fan will win the Loonenkugel. For a chance to score it, email loon@promo.leinie.com with an audio file of your best loon call impression, and a panel of Midwestern loon enthusiasts will choose one person to win the Loonenkugel plus Summer Shandy for a year.
Trend Themes
1. Motorized Water Delivery - Motorized water delivery products have the potential to disrupt traditional delivery methods, providing convenience in remote or difficult-to-access areas.
2. Branded Pool Floaties - Companies can capitalize on the popularity of branded pool floaties by creating unique and quirky designs that generate buzz and excitement.
3. Promotional Giveaways - Promotional giveaways continue to be an effective marketing strategy, creating brand awareness and loyalty among consumers.
Industry Implications
1. Beverage - Beverage companies can leverage motorized water delivery products to expand their reach to remote locations or events.
2. Marketing and Advertising - Marketing and advertising agencies can create unique and eye-catching branded pool floaties or promotional giveaways for their clients to create buzz and interest in their products.
3. Recreational Equipment - The market for recreational equipment can expand by creating innovative products such as motorized pool floaties, making outdoor experiences more convenient and enjoyable.
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