Branded pool floaties have become increasingly popular but beloved beer brand Leinenkugel's is taking a different approach to court fans – the Loonenkugel. The motorized loon (valued at over $20, 000) delivers ice-cold Leinenkugel’s on the water. The faux-bird is built to keep a 12-pack cold and paddle across the lake to reach you and your friends.
“Every year, we see more and more crazy designs for giant, inflatable water floaties,” says Crystal Hubert, associate marketing manager of Leinenkugel's. “So, this summer, Leinenkugel’s joined in on the fun with our own, Midwestern take - the Loonenkugel. The Loonenkugel has a Summer Shandy cooler in its body, and it will deliver you ice-cold, Summer Shandy right to you so you don’t have to interrupt time on the lake by going back to the dock to stock up."
One lucky fan will win the Loonenkugel. For a chance to score it, email firstname.lastname@example.org with an audio file of your best loon call impression, and a panel of Midwestern loon enthusiasts will choose one person to win the Loonenkugel plus Summer Shandy for a year.