Brookfield Properties announced that it is partnering with The Aria Netowk on augmented reality ad inventory through its retail shopping locations across the United States.
The new deal will give Aria exclusive rights to the virtual air space of Brookfield Properties, which encompasses over 150 million square feet in 100 different locations. Aria will use the square feet from the deal to create the ability for brands to advertise through augmented reality, which consumers can access through their phones.
Brookfield Properties is entering into the partnership in an attempt to leverage "phygital" ads, which are a mix of physical and digital content.
The new agreement may enhance the in-person shopping experience compete with growing e-commerce demand.
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