Singer-songwriter Mariah Carey has announced the launch of 'Black Irish,' an Irish cream liqueur that is intended to honor the superstar's Black and Irish heritage.
"I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round," said Carey in a recent press release. To start, the new liqueur will come in three flavors: Original Irish Cream, Salted Caramel, and White Chocolate. The product's slogan, ‘What is your #CauseforCelebration,’ is a throwback to Carey's Billboard-charting track 'It’s Like That.' Carey first announced the launch of 'Black Irish' via an Instagram post, which featured the pop star lying on a white sand beach with the green and blue bottle presented in front of her. The liqueur will only be available in 750 ml bottles and will be sold throughout the United States.
Image Credit: Marey Carey/Twitter
Why This Trend Is Growing
- Celebrity-owned Liquors
- The trend of celebrities joining the liquor industry seems to be on the rise, providing opportunities for new product development and celebrity collaborations.
- Ethnic Heritage Beverages
- More brands are embracing ethnic heritage and incorporating traditional ingredients, flavors, and stories, opening up market opportunities for ethnic beverages.
- Celebratory Spirits
- The market of celebratory spirits is growing as consumers seek new ways to create memorable experiences and special occasions, creating opportunities for product innovation and unique packaging.
Industries Being Reshaped
- Beverage Industry
- The beverage industry, particularly the alcohol sub-sector, should continue to see growth as consumers continue to seek new drinking experiences.
- Entertainment Industry
- Celebrities are crossing over industries by launching their own liquor brands, providing opportunities for collaborations with other businesses within the entertainment industry.
- Cultural Heritage Industry
- Brands that embrace and celebrate culture and heritage are on the rise, providing opportunities for diverse audiences to learn and appreciate various traditions through consumable products.
