Arizona-based brewery, Four Peaks Brewing Co., recently announced it will launch its signature Pumpkin Porter ahead of schedule. The move comes after the well-received early release in 2020. “We released Pumpkin Porter early last year because summer 2020 sucked; we just wanted to get it over with and skip ahead to fall,” says Four Peaks co-founder and head brewer Andy Ingram. “It was going to be just a one-time thing, but we discovered that people just love drinking Pumpkin Porter, even when it’s 105 outside. Maybe especially when it’s 105 outside.”
The Pumpkin Porter is available in bottles and kegs. Fans can get their first taste of this year's batch on draft at Four Peaks’ 8th Street brewpub in Tempe on Friday, August 6.
Image Credit: Four Peaks Brewing Co.
Key Themes Behind This Trend
- Early Seasonal Releases
- Breweries could consider releasing other seasonal or holiday beers early to tap into consumer demand and create excitement.
- Unconventional Beer Flavors
- Breweries could experiment with other unconventional beer flavors to see if they resonate with consumers as well as Pumpkin Porter.
- Beer Tourism
- Beer manufacturers could leverage the popularity of seasonal beers to create beer tourism opportunities, such as seasonal beer festivals or brewery tours.
Where This Applies
- Brewing
- Breweries can explore other innovative techniques for creating unique beer flavors and offer early releases to stand out from the competition.
- Tourism
- Tourism industry players should consider collaborating with breweries to create beer tourism experiences around seasonal beer releases.
- Retail
- Retailers could consider offering more shelf space to seasonal and unconventional beer flavors to tap into consumer demand and stand out from competitors.
