Della Vite, a prosecco company owned by supermodel Cara Delevingne, has just released a new range of limited edition magnums to celebrate the UK's National Prosecco Day on August 9th. Dubbed 'The Prosecco Superiore DOCG,' these highly exclusive 1.5-liter bottles are being offered in a limited supply, meaning curious customers will have to act fast if they'd like to test them out.
With a light fizz and smooth finish, the prosecco itself is said to pair well with canapés of nocellara olives, figs, and honey, or artichoke hearts. In addition, the prosecco is produced by a third-generation winemaking family residing in Valdobbiadene, Italy. This highly exclusive bottle of bubbly represents the first joint venture between Dela Vite and Delevingne's two older sisters, Chloe and Poppy.
Image Credit: Della Vite
Why This Trend Is Growing
- Supermodel-owned Beverages
- The emergence of supermodel-owned beverage companies introduces a new level of star power to the industry, and provides an opportunity to offer unique and premium products.
- Limited Edition Beverages
- Limited edition beverages such as Della Vite's magnums create exclusivity and urgency for potential buyers, leading to increased demand.
- Third-generation Family-owned Wineries
- Wineries run by families for generations create a strong legacy and reputation, while also providing opportunities for product innovation and adaptation.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can expand by partnering with high-profile individuals to promote products and capture new market segments.
- Wine Industry
- The wine industry can explore innovative ways to highlight their unique selling propositions, such as partnering with high-profile individuals and releasing limited edition products.
- Event Planning Industry
- Limited edition and highly exclusive beverages such as Della Vite's magnums can be incorporated as a feature in event planning, tapping into the niche market of luxury events and expanding opportunities for event planners.
