Amber Beverage Group has expanded its offering of premium spirits with the addition of Rooster Rojo's 'Smoked Pineapple Infused Añejo.' This will be the very first tequila from Fabrica de Tequilas Fino in the United Kingdom since the Rooster Rojo distillery in Jalisco, Mexico was acquired by the spirit company.
The new Rooster Rojo tequila is created entirely from Blue Weber agave before being initially aged for a minimum of 12 months in ex-bourbon whiskey barrels. From there the liquid is infused with red Spanish pineapples that have been thoroughly smoked, adding a complex layer of smoky flavor to the spirit.
According to the company, tasting notes of the new tequila include banana, pineapple, and spices, all of which present with a distinct smoky finish.
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Key Themes Behind This Trend
- Smoke-infused Spirits
- Opportunities to create innovative smoke-infused spirits across different liquor categories.
- Fruit-infused Tequilas
- Creation of unique fruit-infused tequilas using different types of fruits other than lime and pineapple to appeal to diverse drinkers.
- Exotic Flavored Tequilas
- Expanding tequila flavor varieties by incorporating rare fruits and spices to target adventurous drinkers.
Where This Applies
- Alcohol Beverage Industry
- Opportunities for companies to expand their premium spirit offerings with unique and innovative flavors.
- Distillery Industry
- Innovative distilleries can incorporate unique ingredients to create distinct spirits and differentiate their products from competitors.
- Hospitality Industry
- Restaurants and bars can feature unique and exotic tequilas on their menus to attract adventurous customers and differentiate their offerings.
