Microfoam Oat Beverages

Bluestone Lane's Draught Oat Flat White is Made with a Barista Blend

Bluestone Lane recently expanded its menu with the all-new Draught Oat Flat White, made with its signature Flagstaff blend cold brew and Califia Farms' gluten-free Oat Barista Blend. The first and only draught flat white made with Califia's Oat Barista Blend is described as "balanced, creamy and smooth with notes of chocolate and vanilla," and it has a naturally creamy texture thanks to the properties of the Oat Barista Blend, which froths easily.

This new beverage was created in response to consumer demand since Bluestone Lane noticed customers adding oat milk to their beverages at twice the rate of almond milk. Targeting health-conscious Gen Z and Millennial customers, this premium plant-based coffee beverage can be found at any Bluestone Lane cafe, and it's an option that's vegan, gluten-free and non-GMO.

Oat-based Beverages
Creating oat-based beverages offers a disruption to the dairy, soy, and nut-based milk industry as consumers seek plant-based alternatives.
Draught Beverages
Producing draught coffee beverages with alternative non-dairy milks offers a disruption to the traditional coffee industry and provides opportunities for unique in-house coffee service experiences.
Health-conscious Targeting
Targeting health-conscious Gen Z and Millennial customers with plant-based and non-GMO options affords an opportunity for disruption in the food service sector to meet evolving consumer demands and preferences.

Who This Affects Most

Non-dairy Milk Production
Producing oat-based milk and other non-dairy alternatives affords an opportunity for disruption in the traditional milk industry.
Coffee and Café
Incorporating alternative non-dairy milks, such as oat, into specialty coffee beverages offers a disruption to the traditional coffee industry and provides opportunities for unique in-house coffee service experiences.
Plant-based Food Service
Targeting health-conscious Gen Z and Millennial customers with plant-based and non-GMO options affords an opportunity for disruption in the food service sector to meet evolving consumer demands and preferences.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 80%
Freshness 11%