American brewery New Holland Brewing has launched an exciting hybrid summer seltzer that's one part craft ale, one part carbonated spritz, and flavored with real watermelon. The company adds the 'Watermelon Spritz' to its growing selection of innovative beverages, such as its healthy 'Lightpoint Functional White Ale' and its popular 'Dragon’s Milk Bourbon Barrel-Aged Stout.'
New Holland Brewing looks to combine categories to appeal to both beer and seltzer drinkers. To achieve the bold, hoppy flavor of beer while maintaining the refreshing mouthfeel of a seltzer, this beverage mixes fruity wheat beer (another recent favorite amongst craft beer consumers) with a crisp, fizzy spritz.
With the release of the 'Watermelon Spritz,' New Holland Brewing continues to create new experimental alcoholic beverages, tapping into the recent consumer desire for hybrid drink options.
Image Credit: New Holland Brewing
Why This Trend Is Growing
- Hybrid Alcoholic Beverages
- Breweries can create a new market by combining different alcoholic drinks to create a unique product with a refreshing taste.
- Fruit Flavor-infused Drinks
- Beverage companies can take advantage of the growing demand for fruit-flavored drinks by experimenting with new, tropical flavors to increase customer base.
- Functional Craft Beer
- Breweries can appeal to health-conscious customers and grow their customer-base with alcoholic beverages such as Lightpoint Functional White Ale that combine health benefits with the bold flavors of craft beer.
Industries Being Reshaped
- Alcoholic Beverages
- Companies can tap into the growing demand for unique alcoholic beverages by creating experimental drinks that appeal to the changing preferences of consumers.
- Craft Beer
- Breweries can disrupt the craft beer industry by experimenting with new flavors, types, and combinations of beer to offer customers a unique drinking experience.
- Beverage Industry
- Innovation and experimentation can drive the market for new, innovative alcoholic and non-alcoholic beverages that appeal to a wide range of customers.
