Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Watermelon-Flavored Spritz-Beer Hybrids

New Holland Brewing Launches the 'Watermelon Spritz'

— August 5, 2021 — Lifestyle
American brewery New Holland Brewing has launched an exciting hybrid summer seltzer that's one part craft ale, one part carbonated spritz, and flavored with real watermelon. The company adds the 'Watermelon Spritz' to its growing selection of innovative beverages, such as its healthy 'Lightpoint Functional White Ale' and its popular 'Dragon’s Milk Bourbon Barrel-Aged Stout.'

New Holland Brewing looks to combine categories to appeal to both beer and seltzer drinkers. To achieve the bold, hoppy flavor of beer while maintaining the refreshing mouthfeel of a seltzer, this beverage mixes fruity wheat beer (another recent favorite amongst craft beer consumers) with a crisp, fizzy spritz.

With the release of the 'Watermelon Spritz,' New Holland Brewing continues to create new experimental alcoholic beverages, tapping into the recent consumer desire for hybrid drink options.

Image Credit: New Holland Brewing
Trend Themes
1. Hybrid Alcoholic Beverages - Breweries can create a new market by combining different alcoholic drinks to create a unique product with a refreshing taste.
2. Fruit Flavor-infused Drinks - Beverage companies can take advantage of the growing demand for fruit-flavored drinks by experimenting with new, tropical flavors to increase customer base.
3. Functional Craft Beer - Breweries can appeal to health-conscious customers and grow their customer-base with alcoholic beverages such as Lightpoint Functional White Ale that combine health benefits with the bold flavors of craft beer.
Industry Implications
1. Alcoholic Beverages - Companies can tap into the growing demand for unique alcoholic beverages by creating experimental drinks that appeal to the changing preferences of consumers.
2. Craft Beer - Breweries can disrupt the craft beer industry by experimenting with new flavors, types, and combinations of beer to offer customers a unique drinking experience.
3. Beverage Industry - Innovation and experimentation can drive the market for new, innovative alcoholic and non-alcoholic beverages that appeal to a wide range of customers.
5.6
Score
Popularity
Activity
Freshness