Inspired by the popularity of vodka mate beverages in Berlin clubs, Cann collaborated with Tove Lo, Sweet Flower and Airfield Supply Co. to create a first-of-its-kind caffeinated cannabis beverage. The beverage is said to have a sweet and fruity flavor that provides an uplifting buzz, plus the benefits of a microdose of THC.
This new creation from the cannabis-infused beverage company specifically speaks to "those seeking alternatives to alcohol that still produce a social buzz." The combination of clean energy from natural caffeine from tea and the refreshing fruit flavor helps to create an experience for adults that avoids the undesirable side effects and crashes that often come with other popular social drinks. The limited-edition Passion Peach Mate features a brightly colored can with sunset colors to express the vibrancy of the adult beverage.
Image Credit: Moni Haworth
Key Themes Behind This Trend
- Caffeinated Cannabis Beverages
- Combining cannabis and natural caffeine creates opportunity for new energy drink market disruption.
- Alternative Social Drinks
- Creating beverages for adults seeking alternatives to alcohol can disrupt the traditional alcohol industry.
- Microdose THC
- Incorporating microdoses of THC can disrupt the wellness industry with new and alternative medicinal treatments.
Where This Applies
- Cannabis-infused Beverages
- Cannabis-infused beverage market has potential for growth with new product lines and flavors.
- Alcohol Industry
- Alternative social drinking beverages could disrupt traditional alcoholic drink industry.
- Wellness Industry
- Microdoses of THC in beverages has potential to disrupt traditional medicinal treatments and pharmaceuticals.
