Toronto's Good Fortune Burger renamed menu items after common office supplies to help people expense food to work. The #RECEATS menu shares items like the Basic Steel Stapler (the Fortune Burger) and Wired Earphones with Mic (the Emerald Veggie Burger.) The menu also disguises items like keyboard peripherals and other office essentials as burgers and sides. On Instagram, the restaurant shared a step-by-step process on how to expense the "office supplies" they order.
As the Toronto restaurant announced, "We’re relabeling our menu items as office supplies so you can expense food to work." The items on the #RECEATS menu are only available for a limited time until they switch back to their regular names. The renamed menu was created to be purely fun and entertaining.
What Makes This Trend Stand Out
- Office-themed Menus
- Opportunity for restaurants to create playful and interactive menus based on office supplies.
- Expense-friendly Offerings
- Opportunity for businesses to offer meals that can be expensed as office supplies to increase employee satisfaction.
- Marketing Stunts
- Opportunity for companies to use creative marketing tactics, such as renaming menu items, to increase brand recognition and engagement.
Sectors Adopting This
- Food and Beverage
- Opportunity for restaurants to market unique menu offerings and increase foot traffic.
- Corporate Benefits
- Opportunity for companies to offer unique perks, such as expensable meals, to attract and retain top talent.
- Marketing and Advertising
- Opportunity for marketing agencies to assist companies in developing creative and memorable marketing tactics, such as menu renamings.
