Yazoo has announced new 100% rPET bottles that are being rolled out in a bid to help reduce the need for virgin plastic material and further enhance recyclability. The bottles will be observed on the brand's 300ml and 400ml serving sizes, and is expected to save over 32-million kilograms of non-recycled plastic. The brand will also be moving the remainder of its products over to the new packaging next year, which also features peelable sleeves on the exterior for simplified recycling.
Yazoo Marketing Manager at FrieslandCampina UK Kate Allison spoke on the new 100% rPET bottles saying, "Sustainability is a huge priority for us, it’s just as important to Yazoo as it is to consumers. We have been on the journey to become a more circular brand for some time, and this latest project is a big phase of that. We have already introduced Tetrapak cartons and bendable paper straws across our No Added Sugar range, and we are always looking for new ways to make changes to our business, in line with environmental concerns.”