Corona Created a Bar at the Beach Without Metal, Plastic or Concrete
Laura McQuarrie — June 9, 2021 — Eco
References: campaignlive
There's a new bar at the beach in Cornwall that was created by Corona to support the increased numbers of people who will be gathering outdoors this summer. The pop-up bar is a sustainable one that is entirely free from metal, plastic and concrete, and the 100% natural bar draws from the beer brand's newest From the Natural World ad.
Rather than using the aforementioned building materials, the brand opted for alternatives like clay, sand, wood and bamboo. To tread lightly on the land, even the smallest details were considered, evidenced by the fact that the structures are held together by wooden nails and there's a sandstone pump that dispenses hand sanitizer. After use, the pop-up beach bar's components will be responsibly reused, recycled or returned to nature where possible.
Rather than using the aforementioned building materials, the brand opted for alternatives like clay, sand, wood and bamboo. To tread lightly on the land, even the smallest details were considered, evidenced by the fact that the structures are held together by wooden nails and there's a sandstone pump that dispenses hand sanitizer. After use, the pop-up beach bar's components will be responsibly reused, recycled or returned to nature where possible.
Trend Themes
1. Sustainable Pop-up Bars - There is an opportunity for bars and restaurants to create sustainable pop-up spaces using eco-friendly materials and considering the full lifecycle of their structures and products.
2. Alternative Building Materials - There is an opportunity for companies to explore and utilize alternative building materials such as clay, sand, wood, and bamboo when creating structures and products, reducing their carbon footprint and showing commitment to sustainability.
3. Natural Promotions - Brands can leverage their sustainability efforts by creating promotionals campaigns that showcase their commitment to sustainability using natural elements and materials.
Industry Implications
1. Hospitality - Hotels, bars, restaurants, and other hospitality businesses, particularly those in coastal regions, can learn from Corona's example and explore sustainable pop-up structures and eco-friendly products in their locations.
2. Event Planning - Event planners can incorporate sustainable pop-up bars and structures, eco-friendly products, and natural promotional campaigns into their events, highlighting their environmental commitment and reducing waste.
3. Building Materials - Companies that supply building materials can adapt to market demand by producing and distributing eco-friendly materials such as clay, sand, and bamboo alternatives, and providing sustainable and responsible end-of-life solutions for their products.
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