In the Caribbean Sea, Corona is creating Corona Island as a destination for escaping everyday life, getting in touch with nature and enjoying a sustainable experience. Combining education and responsible tourism, Corona Island pays tribute to the natural environment that supplies the brand's all-natural ingredients: water, barley, maize or rice and hops. Guests will be invited to attend workshops on plastic-free living, guided meditations and the on-site farm that provides the locally sourced ingredients.
Corona Island is set to be a destination centered around reconnecting with the natural world and it is working towards becoming Blue Verified by Oceanic Global as part of the international NGO's Blue Standard program. Corona Island is set to open in late spring 2022 and with the assessment underway, it is set to become the first fully Blue Verified Island.
What's Driving This Trend
- Eco-tourism
- Creating sustainable tourism destinations that educate and promote responsible living while also providing a unique travel experience.
- Brand Experience
- Creating immersive destinations that bring a brand to life, generating buzz and creating long-lasting customer loyalty.
- Social Responsibility
- Incorporating social responsibility into business models to align with consumers' values and improve brand reputation.
Who This Affects Most
- Travel and Tourism
- Developing sustainable travel experiences that promote responsible tourism and educate on environmental issues.
- Food and Beverage
- Using locally sourced ingredients and sustainable farming practices to promote ecological responsibility and appeal to socially conscious consumers.
- Hospitality
- Creating unique and memorable guest experiences that incorporate sustainability and social responsibility, including workshops and educational opportunities.
