Aldi has announced a new packaging initiative for its own-brand Fishcakes and Crispbakes ranges to help put a stronger focus on recycling. The packaging will make use of Prevented Ocean Plastic, which is material that would have otherwise ended up in the ocean but was instead collected by communities in coastal regions around the world. The packaging is produced by Sharpak and also features a reduced size over the original to help eliminate the need for 32 tonnes of plastic on an annual basis.
Plastics and Packaging Director at Aldi UK Richard Gorman spoke further on the new Prevented Ocean Plastic packaging saying, "These changes will see us use less packaging overall, and also repurpose plastic that could otherwise end up polluting our oceans. This is the latest in a series of initiatives we are rolling out to reduce our environmental impact and offer our customers even more environmentally-sustainable options when they shop at Aldi.”
Why This Trend Is Growing
- Prevented Ocean Plastic Packaging
- Other consumer goods companies can follow Aldi's initiative in using Prevented Ocean Plastic for packaging to help reduce plastic waste in oceans.
- Reduced Packaging Size
- There is an opportunity for brands to explore the use of smaller packaging sizes to help reduce plastic waste and material usage.
- Environmentally-sustainable Packaging Initiatives
- More companies can focus on introducing environmentally-sustainable packaging initiatives to help reduce their environmental impact and offer customers more environmentally-friendly options.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can explore the use of environmentally-sustainable packaging, such as Prevented Ocean Plastic packaging, to promote their commitment to environmental sustainability.
- Consumer Goods
- Consumer goods companies can follow Aldi's initiative in reducing packaging size and introducing environmentally-sustainable initiatives to promote their environment-friendly practices.
- Packaging Industry
- The packaging industry can focus on developing innovative solutions, such as using Prevented Ocean Plastic, to help reduce plastic waste and promote environmental sustainability.
