The Haribo Goldbears Summer Edition gummy bears are being launched by the brand to offer consumers a sweet treat that is perfect for enjoying as the temperature begins to heat up.
The candy features six flavors in all including peach, passionfruit, cherry, lime, mango and watermelon, which are orange, purple, red, green, yellow and pink colored, respectively. The limited-edition sweets are only available now until the end of summer at select retailers.
COO of Haribo of America Rick LaBerge spoke on the new Haribo Goldbears Summer Edition gummy bears saying, "Haribo is constantly listening to our consumers, and we know they love our gummies from our iconic Goldbears to Starmix to Twin Snakes, so we’re thrilled to bring them a new exciting experience. We’re all looking forward to some celebration, and Summer Edition Goldbears inspire that playful, fun feeling that’s perfect for the season.”