The Kewpie HOBOTAMA egg substitute is a versatile plant-based scrambled egg product that's positioned to offer consumers with an alternative way to create a range of premium recipes.
The egg-like product is made with soybeans that lend it a mellow flavor and a fluffy texture that mimics real eggs quite well. The product can thus be prepared for enjoyment in a range of breakfast recipes and sandwiches alike to achieve a balanced flavor, texture and nutritional experience.
The Kewpie HOBOTAMA egg substitute is being launched by the brand in Japan on June 30, 2021 with pricing expected to be available in the coming weeks. The product is named with the terms "hobo" and "tamago," which translates to "almost eggs" in Japanese to drive home its purpose.
Image Credit: Kewpie