New Balance, the creator of the "Dad Shoe," teamed up with Miller Lite to create a limited-edition Shoezie, a shoe-shaped koozie for holding a beer. The Shoezie is made from the same materials as a classic New Balance 624 Trainer yet its shape is perfectly tailored for a can of beer. The unusual koozie is outfitted with a rubber sole and breathable leather components to keep cans cold and supported so that dads can have drinking experiences in style and comfort.
Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more.
New Balance and Miller Lite Created the Shoezie for Father's Day
1. Novelty Koozies - Opportunity to create more novelty koozies in fun, unusual shapes like shoes or other everyday objects.
2. Branded Collaboration Products - Opportunity for brands to collaborate in creating unique products, offering new ways to connect with consumers and increase brand awareness.
3. Limited-edition Collectibles - Opportunity for companies to create limited-edition versions of their products, thereby creating a sense of exclusivity and urgency among consumers.
1. Beverage - Opportunity to create custom koozies or other beverage accessories to enhance consumer experience and increase brand loyalty.
2. Fashion - Opportunity for fashion brands to collaborate with other industries in creating unique, stylish products beyond traditional clothing and accessories.
3. Marketing and Advertising - Opportunity for companies to create memorable, unique products to boost brand awareness and social media engagement through buzzworthy collaborations.