New Balance and Miller Lite Created the Shoezie for Father's Day
Laura McQuarrie — June 1, 2021 — Lifestyle
References: TheShoezie & prnewswire
New Balance, the creator of the "Dad Shoe," teamed up with Miller Lite to create a limited-edition Shoezie, a shoe-shaped koozie for holding a beer. The Shoezie is made from the same materials as a classic New Balance 624 Trainer yet its shape is perfectly tailored for a can of beer. The unusual koozie is outfitted with a rubber sole and breathable leather components to keep cans cold and supported so that dads can have drinking experiences in style and comfort.
Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more.
Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more.
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