Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Grace Mahas — July 19, 2023 — Marketing
References: instagram
This summer, Natural Light and Sperry have partnered to create the Brewzie, a unique and innovative beer holder that transforms your Sperry boat shoes into a stable and cold beer carrier. Designed with Sperry's Wave-Siping™ technology for maximum stability by the water, the Brewzie ensures that your Natural Light beer stays secure on deck.
For 165 lucky fans, Natty and Sperry will upcycle their boat shoes into Brewzies and offer a 30% discount on a new pair of boat shoes from Sperry. The collaboration aims to eliminate spills and provide a functional and memorable accessory for enjoying life by the water.
To enter the sweepstakes and win a Brewzie, participants must comment on the Natty-Sperry Instagram post using the hashtags #NattyBrewzie and #Sweepstakes. Selected winners will receive a shipping label to send in their Sperry shoes and enjoy a 30% discount on a new pair while awaiting their Brewzie's return. The collaboration between Sperry and Natural Light combines Sperry's legacy as the inventor of boat shoes with Natural Light's refreshing beverage, offering fans a way to preserve their beloved Sperrys and enjoy a cold beer on the water.
This collaboration follows Natural Light's brand refresh earlier this year and showcases their commitment to creating unique and engaging programs.
For 165 lucky fans, Natty and Sperry will upcycle their boat shoes into Brewzies and offer a 30% discount on a new pair of boat shoes from Sperry. The collaboration aims to eliminate spills and provide a functional and memorable accessory for enjoying life by the water.
To enter the sweepstakes and win a Brewzie, participants must comment on the Natty-Sperry Instagram post using the hashtags #NattyBrewzie and #Sweepstakes. Selected winners will receive a shipping label to send in their Sperry shoes and enjoy a 30% discount on a new pair while awaiting their Brewzie's return. The collaboration between Sperry and Natural Light combines Sperry's legacy as the inventor of boat shoes with Natural Light's refreshing beverage, offering fans a way to preserve their beloved Sperrys and enjoy a cold beer on the water.
This collaboration follows Natural Light's brand refresh earlier this year and showcases their commitment to creating unique and engaging programs.
Trend Themes
1. Upcycling Accessories - The partnership between Natural Light and Sperry to create the Brewzie beer holder demonstrates the trend of upcycling accessories, transforming everyday items into functional and innovative products.
2. Functional Fashion - The Brewzie beer holder showcases the trend of functional fashion, merging utility and style to create a memorable accessory for enjoying life by the water.
3. Brand Collaboration - The collaboration between Natural Light and Sperry highlights the trend of brand collaboration, where two well-known brands come together to create a unique and engaging program.
Industry Implications
1. Beverage - The Brewzie beer holder presents a disruptive innovation opportunity in the beverage industry, offering a new way to enjoy and carry drinks while engaging with consumers on a functional and fashionable level.
2. Footwear - The partnership between Natural Light and Sperry opens up disruptive innovation opportunities in the footwear industry, combining fashion and functionality to create a unique accessory that enhances the consumer experience.
3. Marketing and Advertising - The collaboration between Natural Light and Sperry demonstrates a disruptive innovation opportunity in the marketing and advertising industry, showcasing how brand collaborations can create memorable and engaging programs that resonate with consumers.
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