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Heat-to-Eat Asian-Inspired Cuisine

The Itsu Chilled Food-to-Go Range is Launching at UK Markets

— June 11, 2021 — Marketing
The itsu chilled food-to-go range is a new offering from the Asian-inspired food brand for the UK market that will provide consumers with a way to enjoy premium flavor in a convenient way.

The foods come in the form of three new products including bao'buns, lucky katsu hotsu'potsu and gourmet'gyoza, which are arriving into chilled readymade meal and food-to-go aisles. The products are crafted with quality in mind and are ultra-simple to enjoy as an alternative to takeout or restaurant meals.

Founder of itsu Julain Metcalfe spoke further on the itsu chilled food-to-go range saying, "When lockdown hit last year, we were spurred on and realised the world was going to shift permanently, so have been busy building out our new products to launch into the chilled ‘heat to eat’ section in supermarkets. With hybrid working on the rise, it looks like the ‘heat to eat’ category is a trend that is about to explode in the UK, and Itsu is proud to be at the forefront of this food to-go revolution.”
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