This new Country Choice food-to-go range is being launched as a Scottish cuisine-inspired product lineup that will provide consumers with a convenient way to enjoy some of the favorite recipes. The product lineup includes hot foods, breakfast items and sweet treats that are all sourced from Scottish suppliers including Dessert Depot, McGhees Bakery, Brown Brothers, Malcolm Allan, Mrs Tilly's and Hall's of Scotland. The breakfast products consists of savory rolls, while the hot food select includes savory pies and the sweet treat lineup has various cakes and biscuits.
The Country Choice food-to-go range is being launched alongside a number of merchandising options for retailers to put up including Scottish-themed headers and base panels for freestanding and countertop hot units. The range speaks to the increased demand for traditional cuisine varieties that can be purchased conveniently with a hot profile.
Key Themes Behind This Trend
- Scottish-inspired Convenience Foods
- Opportunity for companies to capitalize on the trend of consumers seeking traditional cuisine varieties in a convenient form.
- Sourcing From Local Suppliers
- Opportunity for companies to source products from local suppliers increasing the appeal of products to consumers seeking locally sourced goods.
- Merchandising Themed Products
- Opportunity for companies to create innovative merchandising displays that showcase themed products for increased consumer demand and visibility.
Where This Applies
- Food and Beverage
- Establish a lineup of convenient foods that cater to consumers demanding traditional and locally sourced cuisine varieties.
- Retail
- Opportunity for retailers to create innovate displays showcasing themed products that appeal to their customers increasing the chances of a successful sell-through.
- Hospitality
- Opportunity for hospitality and food service industries to create Scottish-inspired menus using locally sourced ingredients which appeal to consumers across various day-parts.
