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Beer-Holding Merchandise Collections

The 'Hold My Coors' Collection Includes Six Items

— June 15, 2021 — Marketing
The 'Hold My Coors' collection is a range of slightly obscure products from Molson Coors designed to provide drinkers with a way to, as the name suggests, keep their favorite libation on hand. The collection includes six items in all such as the House Plant Beer Holder, the Man's Best Friend Beer Jacket, the Softball Mitt Beer Holder, the Chill Master Grilling Apron, the Beer Holder Hoodie and the Beer Holder for the Shower. The products are all designed with a specific purpose in mind along with a dedicated section to stow your favorite Molson Coors refreshment to keep it cheekily on hand.

The 'Hold My Coors' collection is available for purchase from the brand now and was explained further by the brand in a press release that reads, "Today, Coors Light is launching a 'Hold My Coors' merch collection complete with products that will hold your Coors Light, Coors Seltzer, or Coors Pure while you sit back and chill. The past year has been filled with way too many crazy and absurd moments – a toilet paper shortage, social media dance-offs, lockdowns, murder hornets, and extreme weather, to name a few. It's all too much, too fast. Coors Light is feeling optimistic about this summer and wants to encourage people to slow down and get back to chilling. So today, the brand is launching the new "Hold My Coors" collection featuring products that literally just hold your beer – no drama or one-upmanship required."

Image Credit: Molson Coors
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