Quorn Sweet Chilli Bites are Made with the Brand's mycoprotein
Michael Hemsworth — June 10, 2021 — Marketing
The Quorn Sweet Chilli Bites are a new ready-to-eat snack option for the UK market that will provide consumers with the perfect product to include in their picnics this summer. The snack bites are made with the brand's mycoprotein, which aids them in being high in protein as well as high in fiber and low in saturated fat. The product can be found in the chilled meat-free aisle in Tesco and Ocado at a price point of £2.25 per pack.
Marketing Director Gill Riley said on the new Quorn Sweet Chilli Bites, "With more Brits looking to enjoy summer holidays at home this year, picnics are set to be hugely popular whether in the garden, at the beach or over the local park. We wanted to make sure there were plenty of meat free options available this summer and the new Sweet Chilli Bites are simply delicious; no picnic would be complete without them.”
Marketing Director Gill Riley said on the new Quorn Sweet Chilli Bites, "With more Brits looking to enjoy summer holidays at home this year, picnics are set to be hugely popular whether in the garden, at the beach or over the local park. We wanted to make sure there were plenty of meat free options available this summer and the new Sweet Chilli Bites are simply delicious; no picnic would be complete without them.”
Trend Themes
1. Mycoprotein Snacks - Creating more snack products made with mycoprotein could add more options for vegetarians and vegans looking for high-protein and low-saturated-fat options.
2. Picnic Snack Innovation - Developing new snack products specifically designed for picnics can open up new markets and opportunities for snack companies.
3. At-home Summer Eating - Food companies could benefit from creating more products that cater to people staying at home for the summer, like easy-to-prepare, ready-to-eat picnic snacks.
Industry Implications
1. Vegetarian and Vegan Food - Mycoprotein-based snacks are a disruptive opportunity in the vegetarian and vegan food industry, providing more protein-rich options for consumers.
2. Snack Food - Creating new picnic snack options opens up opportunities in the snack food industry for companies that want to expand into new markets.
3. Food Delivery - With more people staying at home, companies that specialize in food delivery could benefit from offering ready-to-eat picnic snacks as part of their offerings.
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