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Oversized Sour Candy Products

Skittle Giants Crazy Sours Have a Large, Tart Formulation

— June 3, 2021 — Marketing
The Skittle Giants Crazy Sours candies are the latest variation on the brand's oversized core product that will deliver exceptionally tart flavor for consumers to enjoy.

The candies were developed following research done by the brand and boasts a range of super sour flavors in the mix. The product will be launching in July in three serving sizes including a 125-gram £1 price-marked pack, a 141-gram value pouch and a 170-gram grocery store pouch.

Fruit Confections Brand Director Victoria Gell spoke on the new Skittle Giants Crazy Sours candies saying, "The creation of Skittles Giants Crazy Sours is a direct result of what our consumers have been communicating to us following the launch of Skittles Giants last year. We feel the Sours range satisfies shoppers’ desire for variety, whilst delivering true innovation. With shoppers now being able to get together in social environments, we wanted to offer a product that people could share and enjoy during those all-important moments together."
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