Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Game Day Snack-Inspired Chips

Lay's Kettle Cooked Buffalo Chicken Dip Chips are Arriving at Subway

— October 20, 2021 — Marketing
The Lay's Kettle Cooked Buffalo Chicken Dip chips are a limited-edition snack being launched exclusively at Subway locations to provide consumers with a way to enjoy the flavor of the game day appetizer in an alternative format.

The chips are achieved with kettle-cooked potato chips that are covered in a blend of flavoring that includes a spicy buffalo sauce and a rich, cheesy finish. The snack is positioned as the perfect pairing with your choice of sandwich when visiting a participating Subway restaurant thanks to its cheesy flavor with a kick of heat.

The Lay's Kettle Cooked Buffalo Chicken Dip chips are arriving in 1.375-ounce bags on the chip rack at Subway restaurants, but will only be available at participating locations for a limited time.

Image Credit: Subway
Trend Themes
1. Game Day Snack-inspired Chips - The success of this limited-edition snack with a unique flavor blend and convenient packaging may lead to more creative and game day-inspired chip flavor innovations in the market.
2. Limited-edition Snacks - Limited-edition snack launches in exclusive distribution channels such as restaurants and cafes may create exclusivity and excitement among consumers, promoting brand loyalty and innovation opportunities.
3. Alternative Format Snacks - Alternative snack formats creating new taste experiences for consumers may be the new disruptive innovation opportunity for food industries with a higher appeal for younger generations.
Industry Implications
1. Fast Food Industry - The introduction of limited-edition and exclusive snacks offers a disruptive innovation opportunity for fast-food chains to revitalize their menus and attract/retain consumer loyalty.
2. Retail Industry - The success of limited-edition and exclusive snacks can incentivize retailers to invest in creating unique in-store snack products that provide consumers with a creative and different product category.
3. Food Industry - Alternative-format snacks with unique flavor and packaging, distinct from traditional snacks, present a disruptive opportunity to leverage differentiating factors for businesses in the food industry, encouraging innovation in the market segment.
5.1
Score
Popularity
Activity
Freshness