In celebration of National Potato Chip Day, Lay's teamed up with Subway to create the BAKED Lay's Footlong, a 12-inch crisp. This extra-long chip was mindfully made to be the perfect size for the Subway Series footlong and it adds a layer of crunch to the sandwich.
This collaboration can only be experienced on one day (March 14th) exclusively at a Subway restaurant in Frisco, Texas. Guests who purchase a Subway Series footlong meal can add on a BAKED Lay's Footlong, free of charge, while supplies last.
Potato chips make a surprisingly delicious addition to sandwiches, adding a crunchy texture and a salty flavor that elevates an ordinary mealtime experience. Already, many consumers are in the habit of adding potato chips to their sandwiches but this crispy creation is perfectly optimized for a classic sub.
What's Driving This Trend
- National Potato Chip Day
- Opportunity to collaborate with restaurants and offer exclusive, limited edition products to celebrate niche holidays.
- Adding Chips to Sandwiches
- Innovation opportunity to create customized chips with unique flavors and textures to add to sandwich offerings in restaurants and at-home.
- Optimizing Chips for Sandwiches
- Opportunity to create chips specifically tailored for use in sandwiches, which can provide a unique selling point to differentiate from competitors.
Who This Affects Most
- Fast Food
- The fast food industry can capitalize on collaborations with snack companies to promote sales and exclusive products celebrating holidays.
- Snack Food
- The snack food industry can innovate by creating new products or collaborating with restaurants to offer unique flavors and formats for adding to sandwiches.
- Food Service
- Food service companies can create and offer customized chips specifically optimized for use in sandwiches to enhance the overall customer experience.
