The Monster Ice Scream Truck Tour Shades Special Edition Treats
Laura McQuarrie — October 20, 2021 — Lifestyle
References: thespiritsbusiness
The Monster Ice Scream Truck Tour from Islay distillery Ardbeg will bring special edition treats to three cities in the UK this October. For adults who love ice cream, whisky and spooky season, the Monster Ice Scream Truck Tour is the ultimate treat, since the truck will be serving frozen desserts and snacks made with and without Ardbeg’s smoky single malt Scotch whisky.
There are three exclusive ice cream products that will be available, including the Cookies & Scream sandwiches made with Ardbeg Wee Beastie ice cream and charcoal cookies coated in "crunchy mealworms. There's also the Ahhh, No! Bar with Lapsang Souchong ice cream and Ice Cream Groan, a charcoal cone filled with Ardbeg Ten smoky blackcurrant ice cream and sour cherries.
There are three exclusive ice cream products that will be available, including the Cookies & Scream sandwiches made with Ardbeg Wee Beastie ice cream and charcoal cookies coated in "crunchy mealworms. There's also the Ahhh, No! Bar with Lapsang Souchong ice cream and Ice Cream Groan, a charcoal cone filled with Ardbeg Ten smoky blackcurrant ice cream and sour cherries.
Trend Themes
1. Special Edition Food Trucks - Food trucks that offer limited edition treats, especially those that are themed, add a unique spin on traditional dining experiences.
2. Alcohol-infused Treats - Incorporating alcoholic beverages such as whisky into desserts and snacks can create trendy, adult-oriented products that appeal to a more sophisticated palate.
3. Charcoal-infused Treats - Using charcoal as an ingredient in desserts and snacks as a way to add visual appeal and a unique flavor to food items can create a buzz in the market.
Industry Implications
1. Food Truck Industry - Experimenting with different themes and offering limited edition treats can help food trucks attract more customers and increase revenue.
2. Alcohol Industry - Partnering with food businesses to create unique products using their alcoholic beverages can enhance brand recognition and customer loyalty.
3. Snack Industry - Innovating by incorporating unconventional ingredients such as charcoal into snack products can generate new trends that appeal to consumers looking for unique food experiences.
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