The Flyers Cocktail Co. Offers a Relaxing Alternative to Alcohol
Michael Hemsworth — October 26, 2021 — Marketing
The Flyers Cocktail Co. refreshments are range of drinks for consumers seeking out an alternative to alcohol-based beverages that don't on flavor or function. The drinks are each formulated with full-spectrum hemp-derived CBD, which will help to offer a relaxing feeling with no psychoactive effects to maximize their ability to be enjoyed by a wide cross-section of consumers. The drinks come in three flavor options including Brooklyn Gold, Tokyo Marg and Sydney Spritz.
Chief Flavor Officer Ivy Mix commented on the new Flyers Cocktail Co. refreshments saying, "Cocktails have always been an expression of melding flavors. Cannabis is not your typical ingredient – most people try to mask the strong herbaceous hemp notes. At Flyers, we use cannabis’ unique bitter and bold notes to unlock a whole new world of cocktails.”
Chief Flavor Officer Ivy Mix commented on the new Flyers Cocktail Co. refreshments saying, "Cocktails have always been an expression of melding flavors. Cannabis is not your typical ingredient – most people try to mask the strong herbaceous hemp notes. At Flyers, we use cannabis’ unique bitter and bold notes to unlock a whole new world of cocktails.”
Trend Themes
1. CBD Cocktails - The trend of infusing CBD in cocktails provides opportunities for companies to create new and innovative drinks that cater to a growing market of health-conscious consumers who seek alternative ways to unwind.
2. Alcohol-free Beverages - The trend of creating flavorful alcohol alternatives presents opportunities for beverage brands to expand their market by appealing to a wider range of consumers who seek healthier beverage options without compromising on taste.
3. Full-spectrum Hemp-derived CBD - The trend of using full-spectrum hemp-derived CBD in beverages presents opportunities for companies to create new product lines that support wellness and offer relaxing benefits to consumers who seek natural alternatives to alleviate stress and anxiety.
Industry Implications
1. Beverage Industry - The beverage industry has the opportunity to capitalize on the growing demand for CBD-infused beverages and create new products that cater to health-conscious consumers looking for non-alcoholic, natural, and functional alternatives.
2. Cannabis Industry - CBD-infused cocktails and non-alcoholic drinks present opportunities for the cannabis industry to expand its product offerings and reach a wider market of consumers who seek the therapeutic benefits of CBD without psychoactive effects.
3. Hospitality Industry - The trend of CBD-infused cocktails and alcohol-free beverages provides opportunities for bars, restaurants, and hotels to offer unique and innovative beverage menus that cater to a growing market of health-conscious and wellness-oriented consumers.
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