AZ Factory Links Garments to Unique Digital NFT Assets
Laura McQuarrie — October 15, 2021 — Fashion
References: nfcw
French fashion house AZ Factory is using NFT tags on its Love Bring Love collection of t-shirts so that those who purchase the products can get original works of art by tapping the tags embedded in the labels. The NFT tags on each of the limited-edition shirts are linked to an NFT (non-fungible token) so that the digital assets can be authenticated on the blockchain to verify ownership.
Accessing the unique digital assets gives consumers ownership of an original drawing by Israeli designer and company co-founder Alber Elbaz. Purchasers will also gain access to the Alber & Amigos for product information, news from the brand, updates and a space for expressing themselves and their sense of style.
Accessing the unique digital assets gives consumers ownership of an original drawing by Israeli designer and company co-founder Alber Elbaz. Purchasers will also gain access to the Alber & Amigos for product information, news from the brand, updates and a space for expressing themselves and their sense of style.
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