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Ready-to-Feed Baby Milks

The Kendamil Ready to Feed Baby Milk Formula is Convenient

— October 8, 2021 — Life-Stages
The new Kendamil ready to feed baby milk formula is positioned as a first for the country that will provide parents with a nutritious option to provide for their little ones. The milk contains no palm oil or fish oil and is blended with natural cow's milk and healthy essential acids like algal oil as a fish oil alternative that's high in omega 3 fatty acids. The product features a shelf life of 12 months and comes ready for children to enjoy as desired.

CEO and Founder Ross McMahon commented on the new Kendamil ready to feed baby milk formula saying, "Parents associate Kendamil with quality and sustainability, so have long asked us to develop a ‘ready to feed’ offering. We’re proud to answer this need with a UK-first — a ‘ready to feed’ baby milk that’s uniquely free from fish oil and palm oil, unlike other leading formula brands. Because we won’t compromise our formulations or jeopardise the environment to cut costs.”
Trend Themes
1. Natural Baby Formula - The trend towards natural ingredients in baby formula presents an opportunity for companies to develop innovative new products like Kendamil's ready-to-feed formula.
2. Alternative Omega 3 Sources - As consumers become more concerned with sustainability and environmental impact, there is an increasing opportunity to replace traditional omega 3 sources with alternatives like algal oil.
3. Convenience Products for Parents - The demand for convenient baby products is growing, and companies can capitalize on this by developing innovative, easy-to-use products like Kendamil's ready-to-feed formula.
Industry Implications
1. Baby Food and Formula Industry - Companies in the baby food and formula industry can take advantage of the trend towards natural and sustainable ingredients by developing innovative products like Kendamil's ready-to-feed formula.
2. Algae Industry - The need for alternatives to traditional omega 3 sources presents an opportunity for growth in the algae industry.
3. Packaging Industry - With a growing demand for convenience products, the packaging industry has an opportunity to create innovative, easy-to-use packaging solutions for products like Kendamil's ready-to-feed formula.
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