HermèsFit Appeals to the Active Side of Luxury Consumers
Laura McQuarrie — October 28, 2021 — Lifestyle
References: hermes & fashionunited.uk
Hermès is inviting its clientele to participate in HermèsFit in Paris as a way to show off its iconic accessories and at the same time, support healthy movement. This global initiative is kicking off with an event in the École des Beaux-Arts and it is set to offer something for everyone with carré yoga, stretch’ceinture and chapeau balance.
Upon entry, guests will be encouraged to choose a Hermès accessory like a silk scarf, bracelet or a pair of shoes, to support the sessions they will be participating in. The athletic event will also include a weights rack, barbells, a HermèsFit boxing ring, climbing wall and punching bags, plus a photo booth and a juice bar.
HermèsFit will be making other stops in locations like Tokyo, New York, Taiwan and Shanghai to share "the joy of exercise."
Upon entry, guests will be encouraged to choose a Hermès accessory like a silk scarf, bracelet or a pair of shoes, to support the sessions they will be participating in. The athletic event will also include a weights rack, barbells, a HermèsFit boxing ring, climbing wall and punching bags, plus a photo booth and a juice bar.
HermèsFit will be making other stops in locations like Tokyo, New York, Taiwan and Shanghai to share "the joy of exercise."
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