Texas-based spirit maker Tito’s Handmade Vodka, has launched a new holiday-themed bottle that will be delivered dressed in an "ugly sweater." The limited-edition packaging supports Tito's annual 'Ugly Sweater' campaign, which features a complete clothing collection consisting of sweaters, beanies, scarves, and even apparel for dogs.
“The focus is to get everybody on board with the ugly sweater programme for the holidays,” said Tito's International Managing Director, John McDonnell. The newly launched bottle will remain a travel retail exclusive and is currently only available for purchase in Cannes, France.
That being said, the company plans to begin selling the knit sweater-covered bottles in several international airports. Overall, Tito's hopes that the playful packaging innovation will draw attention to the brand during the upcoming holiday season.
Image Credit: Tito's