Lucozade's Hulamarket Only Accepts Energy as Currency
Laura McQuarrie — October 20, 2021 — Business
References: campaignlive
Based on its own 'It's On' advertisement, Lucozade Energy created the Hulamarket pop-up where people can purchase goods in exchange for hula hooping. The pop-up exclusively accepts energy as currency and it offers different flavors of the brand's beverages and merch in return. Those who truly want to put their hula-hooping skills to the test have the chance to get in the running for an Xbox Series S if they can last over a minute.
The fun-focused pop-up encourages positivity and activity and it inspires a sense of play in people of all ages. Already, the brand sees the potential to introduce more locations across the UK.
The TV ad spot that inspired the pop-up market depicts a young man recycling an empty Lucozade Energy bottle before hula-hooping on his way home.
The fun-focused pop-up encourages positivity and activity and it inspires a sense of play in people of all ages. Already, the brand sees the potential to introduce more locations across the UK.
The TV ad spot that inspired the pop-up market depicts a young man recycling an empty Lucozade Energy bottle before hula-hooping on his way home.
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