St-Rémy Signature is Targeted Towards Drinks Aged 30 to 40
Michael Hemsworth — October 17, 2021 — Marketing
References: remy-cointreau & bevnet
The St-Rémy Signature brandy is a new spirit being launched by the brand to provide a specific segment of consumers with an option to incorporate into their bar lineup and favorite cocktail recipes.
The spirit is targeted towards consumers aged 30 to 40, which is done by tailoring the packaging with elegance, minimalism and a touch of approachable luxury in mind. This calls to mind bourbon, whiskey and rum bottles to help consumers rediscover what brandy has to offer with its 100% French recipe.
The St-Rémy Signature brandy is being rolled out in select US markets now with a wider rollout taking place in 2022. It will sit alongside some of the other products from the brand including St-Rémy XO and VSOP.
The spirit is targeted towards consumers aged 30 to 40, which is done by tailoring the packaging with elegance, minimalism and a touch of approachable luxury in mind. This calls to mind bourbon, whiskey and rum bottles to help consumers rediscover what brandy has to offer with its 100% French recipe.
The St-Rémy Signature brandy is being rolled out in select US markets now with a wider rollout taking place in 2022. It will sit alongside some of the other products from the brand including St-Rémy XO and VSOP.
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