The newest Famous Amos Wonders from the World cookies are being introduced with a takeover of Manhattan that awakens the senses with delicious cookie scents. The globally inspired cookies feature chocolate from Belgium, coconut from the Philippines, and hazelnuts from the Mediterranean, and black SUVs, bikes and people on foot will be sharing their mouthwatering scents on the streets. Those with a keen sense of smell can follow their nose to discover tasting opportunities that promise to immerse them in three separate recreations of the locations where the brand sources its quality global ingredients from.
To help people outside of New York experience the joy of its cookies, the brand is introducing Wonders from the World cookie kits featuring new recipes and "sensorial accoutrements to elevate the global tasting experience."
What's Driving This Trend
- Immersive Sensory Activations
- Brands can create experiential campaigns that awaken customers' senses to their products, like the Famous Amos takeover of Manhattan.
- Globally Inspired Food Products
- Companies can use food ingredients from around the world in their products to appeal to diverse audiences and add unique flavors, as demonstrated by Famous Amos Wonders from the World cookies featuring ingredients from Belgium, the Philippines, and the Mediterranean.
- DIY Tasting Kits
- Brands can create DIY kits that allow customers to experience their products at home, like Famous Amos' Wonders from the World cookie kits that come with recipe suggestions and sensory accoutrements for a heightened tasting experience.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can innovate by introducing globally-inspired flavors and creating sensory experiences that immerse customers in the flavors and ingredients used in their products.
- Marketing and Advertising
- Marketing and advertising agencies can create immersive sensory campaigns that awaken customers' senses to the products and services of their clients, like Famous Amos' takeover of Manhattan.
- Retail
- Retailers can create DIY tasting kits for customers to experience products at home, allowing them to connect with brands in a unique and interactive way, like Famous Amos' Wonders from the World cookie kits.
