To celebrate more than 55 years of enabling exploration, The North Face teamed up with the San Francisco Museum of Modern Art to launch the brand's very first digital archive. The crowdsourced collection wouldn't be possible without explorers from all over the world, who are invited to share their own stories and images of products that have been well used and loved.
With SFMOMA, The North Face is bringing its archive to life with participatory programs at the museum in Fall 2022. These exhibitions will feature "exploration's most historically significant designs and the stories behind them alongside everyday explorers' submissions."
RZA and HAIM are among some of the first to make a contribution to the crowdsourced digital archive and the artist shared their The North Face jackets.
The North Face Teamed Up with the San Francisco Museum of Modern Art
Laura McQuarrie — October 19, 2021 — Marketing