The North Face and Online Ceramics Work on a Capsule
References: thenorthface & highsnobiety
The North Face and Online Ceramic work in collaboration on a collection of Gorp apparel that is prepared for the outdoors with style. The duo taps into the climbing culture that is rooted in The North Face's heritage and this marks the second time that the forces are working together. The capsule is made up of weatherized parkas, lightweight Windjammer pullovers, a Basecamp Box, and a Brimmer hat.
Senior Designer of Collaborations and Special Projects at The North Face, David Whetstone notes in a statement that “When The North Face was founded in 1966, camping was still a more fringe activity for those looking to escape through the peace and calm of the outdoors." Some modern takes on classic looks include the joint collaborative blanket that is made from insulated Polartex fleece and boxy tees.
Image Credit: The North Face
Senior Designer of Collaborations and Special Projects at The North Face, David Whetstone notes in a statement that “When The North Face was founded in 1966, camping was still a more fringe activity for those looking to escape through the peace and calm of the outdoors." Some modern takes on classic looks include the joint collaborative blanket that is made from insulated Polartex fleece and boxy tees.
Image Credit: The North Face
Trend Themes
1. Collaborative Outdoor Gorp Apparel - Creating collaborative collections between outdoor apparel brands and fashion designers to bring style and functionality to outdoor gear.
2. Climbing Culture Inspired Fashion - Drawing inspiration from climbing culture to design outdoor apparel that reflects heritage and authenticity.
3. Modernizing Classic Outdoor Looks - Incorporating modern elements and materials into traditional outdoor apparel for a contemporary twist.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel brands to collaborate with fashion designers to create innovative collections.
2. Fashion Design - Fashion designers can tap into climbing culture to create unique and authentic designs for outdoor apparel.
3. Outdoor Gear and Equipment - Manufacturers can modernize traditional outdoor looks by utilizing innovative materials and design techniques.
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