The Neitiv coconut flower beer is being launched by the UK-based brand to provide consumers with a sustainable beer alternative that doesn't skimp when it comes to flavor and function. The beer is crafted with a premium British lager that has been paired with coconut flower drops, which adds in additional nutrients, protein and amino acids. The vegan-friendly beer is low in calories and reportedly contains more than 20 minerals while also being low on the glycemic index.
Co-Founder of Neitiv Vaani VetriKo spoke further on the new Neitiv coconut flower beer saying, "As a woman from Malaysia, growing up I learnt that drinking beer was frowned upon and something I wasn’t able to enjoy. Neitiv was created to empower all people to enjoy great-tasting beer. As part of this, we’re supporting projects such as All Yours Period Poverty as we want to enable people in all areas of their lives. We have exciting plans for the future with new product launches and support for more projects that help to empower all people.”
Key Themes Behind This Trend
- Sustainable Brewing
- The use of sustainable ingredients or manufacturing processes could disrupt traditional brewing techniques.
- Functional Beverages
- Adding nutrients and other beneficial components to alcoholic beverages could disrupt the traditional market.
- Vegan Alcohol
- Creating alcoholic beverages without animal products could disrupt the traditional market and appeal to a growing vegan consumer base.
Where This Applies
- Brewing
- Brewing companies could innovate by sourcing sustainable ingredients or using new manufacturing processes to create unique beverages.
- Functional Foods and Beverages
- Functional foods and beverage companies could expand their product lines by including alcoholic beverages with added nutrients and functional ingredients.
- Vegan Food and Beverage
- Companies within the vegan food and beverage space could expand into alcoholic beverages creating new options for vegan consumers or those interested in sustainable and healthier drinking options.
