The Nue Co. MIND ENERGY perfume is an invigorating unisex fragrance for those who want to incorporate a functional cosmetic product into their everyday routine. The fragrance is focused on using olfactory technology to stimulate the user with its warm, velvety base with top notes of pepper along with clary sage, juniper, pink peppercorn and clove. The perfume is reported to help boost mental energy and focus, which was reported by the brand to be felt by 86% of those who used the fragrance for 30 days.
The Nue Co. MIND ENERGY perfume was created by perfumer Stephen Nilsen and is achieved with extracts that have been sourced from sustainable community focused projects in Morocco, Egypt and Madagascar.
Key Themes Behind This Trend
- Functional Fragrances
- Brands can create fragrances with a purpose beyond just smell, such as boosting mental energy and focus.
- Olfactory Technology
- The use of specific fragrances to trigger psychological or physiological responses can create unique product opportunities.
- Sustainable Fragrances
- Environmentally conscious consumers will value fragrances sourced from sustainable community focused projects.
Where This Applies
- Cosmetics
- Cosmetic companies can incorporate functional fragrances into their product lines to provide added value and differentiation.
- Personal Care
- Personal care companies can develop fragrances that address specific needs, such as boosting mental energy and focus.
- Sustainability
- Fragrance companies can focus on sustainability by sourcing ingredients from sustainable community focused projects to cater to environmentally conscious consumers.
