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Virtual Fashion Showcases

This Animal Crossing Island Previews the Ted Baker AW21 Collections

— October 26, 2021 — Marketing
The Ted Baker AW21 collection can be appreciated online from a virtual island within Nintendo’s Animal Crossing: New Horizons. The experience was created in collaboration with visual artist and gamer Kara Chung and it features a thoughtfully curated digital space with 20 items from the Autumn/Winter collection that players can use to dress up their in-game avatars. Some of the available styles include party dresses, shirts with prints and bucket hats to name a few.

This virtual experience slots into the ongoing Street Party Sessions, which features different virtual realities within the island that take inspiration from the campaign. Styled just like a street party, the branded Animal Crossing island includes plenty of sights for guests to discover as they browse.
Trend Themes
1. Virtual Fashion Shows - Opportunities for fashion brands to organize virtual fashion shows in immersive digital environments
2. Collaborative Marketing - Collaborations with artists and gamers to create interactive branded virtual spaces featuring the latest collections
3. Digital Avatars - Increasing demand for digital fashion items that players can use to dress up their in-game avatars
Industry Implications
1. Fashion - Fashion houses can leverage virtual fashion shows as an opportunity to showcase their latest collections within immersive environments
2. Gaming - Gaming companies can collaborate with fashion brands to offer in-game fashion items for avatars to wear
3. Marketing and Advertising - Ad agencies can offer collaborative marketing services using augmented and virtual reality to place branded experiences within popular games
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