The Ted Baker AW21 collection can be appreciated online from a virtual island within Nintendo’s Animal Crossing: New Horizons. The experience was created in collaboration with visual artist and gamer Kara Chung and it features a thoughtfully curated digital space with 20 items from the Autumn/Winter collection that players can use to dress up their in-game avatars. Some of the available styles include party dresses, shirts with prints and bucket hats to name a few.
This virtual experience slots into the ongoing Street Party Sessions, which features different virtual realities within the island that take inspiration from the campaign. Styled just like a street party, the branded Animal Crossing island includes plenty of sights for guests to discover as they browse.