Taco Bell and Uber Eats are the unlikely creators of crystal necklaces designed to help people get through Mercury Retrograde. This occurs when the planet of communication appears to be moving in a backward direction from west to east and those who practice astrology are wary of potential problems, chaos and miscommunications that this time brings.
Taco Bell and Uber Eats teamed up with Spencer Pratt to create nacho-shaped amethyst necklaces to combat "bad vibes" and promote clarity. For a limited time in October, Mercury RetroGrande Nachos can be received for free with a $12 minimum Taco Bell order via Uber Eats. Fans can also enter to win the amethyst crystal necklace and thousands of winners will be selected to receive a Nacho Crystal of their very own.
Why This Trend Is Growing
- Astrology-inspired Products
- Businesses can create various astrology-inspired products to cater to customers who practice astrology.
- Collaborating with Celebrities
- Brands can partner with celebrities and influencers to reach their target audience and create unique product offerings.
- Limited-time Promotions
- Running promotions for a limited time period can create a sense of urgency and encourage customers to make a purchase.
Industries Being Reshaped
- Fast Food
- Fast food restaurants can collaborate with celebrities and influencers to promote new menu items and create unique limited-time promotions.
- Jewelry
- Jewelry companies can create astrology-inspired pieces to appeal to customers interested in astrology and spirituality.
- Astrology Services
- Astrology service providers can partner with brands to create limited-edition products, allowing businesses to reach astrology customers and offering creative and intriguing ways to work with astrologers.
