The No Fade Fresh Metallic Silver color-depositing products are an upcoming lineup of haircare options for consumers to choose when looking to change up their hair. The products are formulated with a bond rebuilder technology that's plant-based and vegan, and won't cause damage during use. The products are arriving starting June 1 as part of the brand's 13 semi-permanent color products.
CEO Leland Hirsch spoke on the new No Fade Fresh Metallic Silver color-depositing products saying, "Our team created this category in the 1980s, and has always had great success with professional colorists and salons, but our new venture with No Fade Fresh into the food, drug, mass channel has proven that we are providing a product that consumers want and are excited to use. Now more than ever, consumers are seeking out products for DIY color that are quick, easy and fun to use."
Why This Trend Is Growing
- Plant-based Haircare Products
- The rise of plant-based haircare products presents opportunities for disruptive innovation in the beauty industry.
- Color-depositing Haircare Products
- The increasing popularity of color-depositing haircare products presents opportunities for disruptive innovation in the haircare industry.
- DIY Haircare Products
- The growing trend of DIY haircare products presents opportunities for disruptive innovation in the retail industry.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can capitalize on the opportunity to create more plant-based products and innovative color-depositing solutions.
- Haircare Industry
- The haircare industry can capitalize on the opportunity to create more color-depositing and bond rebuilding products that won't damage hair.
- Retail Industry
- The retail industry can capitalize on the opportunity to create more DIY haircare products that are quick, easy, and fun to use for consumers.
