The GUTsy Captain Zero-Sugar Kombuchas have been announced by the brand in a move that will speak directly to consumers who are looking for a way to enjoy the beneficial tea without any of the unwanted sugar. The kombucha range has six flavor options including Ginger & Lemon, Original, Watermelon & Mint, Pomegranate, Raspberry and Passionfruit. The drinks have been fermented for an extended period to leave no sugar behind to allow consumers to enjoy the beverages without having to worry about sugar content.
Chief Marketing Officer Inês Freitas spoke about the new The GUTsy Captain Zero-Sugar Kombuchas saying, "Kombucha has been one of the runaway successes in the soft drinks category in recent years, as shoppers who are focused on health and wellbeing reach for the functional benefits. By creating an ambient drink that maintains healthy benefits and making it accessible to even more consumers by lowering the sugar and calories, a trend that has been rising for the past number of years as consumers become more health conscious – the new Zero range is a strong and relevant innovation and answers a key need established by consumers.”