Coors Banquet, the beloved American beer brand, recently joined forces with the lifestyle brand Huckberry to launch the new Coors x Huckberry capsule. The new collection boasts a vintage aesthetic that evokes 60’s and 70’s style Colorado fashion.
The first drop, of three, of the capsule, features custom pieces that "celebrate the adventurer" including a trucker jacket, some t-shirts, corduroy hats, some leather coasters, a cooler, and vintage-style koozies. The entire Coors x Huckberry line is now available to purchase online with prices starting at $10 USD.
The capsule will appeal to fans of the outdoors and eco-conscious consumers as 10% of proceeds from the Coors x Huckberry gear will go to the Wildland Firefighter Foundation. The organization is dedicated to helping families of firefighters killed in the line of duty and to assist injured firefighters and their families.
Image Credit: Coors