These new Jaffa Cakes flavors are being launched by Pladis as part of its expansion of the McVitie's portfolio in a bid to help offer consumers a range of premium, fruit-forward treats to enjoy. The brand will be launching the new Passion Fruit and Cherry flavors to join the brand's original Tangy Orange and the Pineapple variety, which was launched last year in the UK. The cakes feature the brand's signature light sponge and flavored center along with a coating of dark chocolate.
Brand Director for McVitie's at Pladis UK&I Emma Stowers spoke on the new Jaffa Cakes flavors saying, "We’re really excited to reveal our two new Jaffa Cakes flavors – ‘cheeky’ cherry and ‘party’ passion fruit – for everyone to enjoy. What better way to bring a fruity and tangy new twist to an afternoon pick me up, or some added zest to your day?”