The Flow Vitamin-Infused Water range is a new offering from the brand that will provide consumers with a beneficial way to quench their thirst. The products are all made with alkaline spring water that has been enriched with a series of eight vitamins and minerals, which are all recognized for their ability to help the body with its immunity and metabolic functions. The drinks come in three flavor options including Citrus, Cherry and Elderberry.
Founder and CEO Nicholas Reichenbach spoke on the new Flow Vitamin-Infused Water range saying, "We are focused on innovation that honors the primary reasons consumers have embraced Flow: taste, refreshment and water quality. With an increased consumer focus on health, wellness and immunity-supporting functional beverages, it is an ideal time for the Flow brand to introduce Flow Vitamin-Infused Water."
Why This Trend Is Growing
- Functional Water
- There is an opportunity for brands to incorporate vitamins and minerals into water, providing consumers with functional and healthy options.
- Immunity Support
- As consumers focus on their health and wellness, there is a trend towards products that offer immunity support, creating opportunities for functional beverages like vitamin-infused water.
- Natural Hydration
- Consumers are seeking alternatives to sugary or artificially sweetened drinks and there is a growing trend towards natural hydration options that provide both refreshment and health benefits.
Industries Being Reshaped
- Beverage Industry
- The introduction of functional and health-focused beverages like vitamin-infused water provides opportunities for brands in the beverage industry to tap into this growing trend.
- Wellness Industry
- Functional beverages that provide immunity support and health benefits align with the growing focus on wellness among consumers, making it a ripe industry for innovation and disruption.
- Health Industry
- As more consumers take a preventative approach to their health, there is an opportunity for brands in the health industry to introduce products like vitamin-infused water that promote overall wellness and immunity.
