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Refreshing Watermelon-Flavored Sodas

MTN DEW Major Melon is Familiar with a Burst of Freshness

— January 8, 2021 — Marketing
The MTN DEW Major Melon soda is one of the latest offerings from the brand that is poised to offer consumers an unexpectedly fruity flavor option to try out when looking for something that is familiar and invigorating. The soda is reported to have the brand's signature Mountain Dew flavor with a twist of watermelon in the mix, which will help to make it suited for those who have a penchant for fruity melon flavors. The soda will be available in a zero-sugar option and comes as the first permanent addition to the brand's product range in more than a decade.

Vice President of Marketing at MTN DEW spoke on the new MTN DEW Major Melon saying, "Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia. As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
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