The 'ECOGRIP' corrugated bottle carrier is a new packaging solution that aims to replace plastic shrink wrap on beverage multipacks for a more eco-friendly profile. The packaging is focused on being used for 330ml and 1.5 liter bottles, and is recyclable and biodegradable to make it well-suited for proper disposal after use. The packaging is focused on adaptability to suit different bottle styles on the market for more mass appeal.
The 'ECOGRIP' corrugated bottle carrier from the VPK Group was commented on by Managing Director at Blue Box Partners Armin Höttges who said, "Every business is now focused on sustainability. While we continue to see improvements in recycling rates for many packaging products, secondary packaging such as shrink-wrap falls into the category of single-use plastic which can create issues if not disposed of responsibly. This has resulted in considerable pressure from governments, environmental groups and consumers - all of whom are demanding packaging which is more sustainable and the launch of ECOGRIP now delivers a solution for brands that want an effective multi-packing option.”