The Jim Beam Peach spirit is a new offering from the Beam Suntory-owned brand that will offer consumers an unexpectedly fruit-forward option to try out when looking to enhance their favorite cocktails or mixed drinks this spring and summer.
The spirit will be available at Asda in the UK for a three month exclusive before being launched at select convenience store Londis and Budgens locations in April. The product is positioned to help attract new consumers to the category who might not be familiar with the brand's existing offerings.
Head of Beam Suntory Brands at Eddington-Beam Suntory UK Nick Ganich spoke on the new Jim Beam Peach saying, "We are delighted to launch this new liquid, which showcases the flavors of Southern America and allows drinkers to enjoy a taste of summer, wherever they are. Jim Beam Peach joins our extensive range of flavored bourbon and gives us a great opportunity to appeal to a younger and wider audience with this trendy fresh fruit flavor.”