Jim Beam Peach will Launch in the UK Starting in April
Michael Hemsworth — January 7, 2021 — Marketing
References: jimbeam & conveniencestore
The Jim Beam Peach spirit is a new offering from the Beam Suntory-owned brand that will offer consumers an unexpectedly fruit-forward option to try out when looking to enhance their favorite cocktails or mixed drinks this spring and summer.
The spirit will be available at Asda in the UK for a three month exclusive before being launched at select convenience store Londis and Budgens locations in April. The product is positioned to help attract new consumers to the category who might not be familiar with the brand's existing offerings.
Head of Beam Suntory Brands at Eddington-Beam Suntory UK Nick Ganich spoke on the new Jim Beam Peach saying, "We are delighted to launch this new liquid, which showcases the flavors of Southern America and allows drinkers to enjoy a taste of summer, wherever they are. Jim Beam Peach joins our extensive range of flavored bourbon and gives us a great opportunity to appeal to a younger and wider audience with this trendy fresh fruit flavor.”
The spirit will be available at Asda in the UK for a three month exclusive before being launched at select convenience store Londis and Budgens locations in April. The product is positioned to help attract new consumers to the category who might not be familiar with the brand's existing offerings.
Head of Beam Suntory Brands at Eddington-Beam Suntory UK Nick Ganich spoke on the new Jim Beam Peach saying, "We are delighted to launch this new liquid, which showcases the flavors of Southern America and allows drinkers to enjoy a taste of summer, wherever they are. Jim Beam Peach joins our extensive range of flavored bourbon and gives us a great opportunity to appeal to a younger and wider audience with this trendy fresh fruit flavor.”
Trend Themes
1. Fruit-flavored Spirits - The trend of introducing fruit flavors to spirits to appeal to younger audiences presents an opportunity for traditional whiskey brands to innovate and expand their market reach.
2. Convenience Store Exclusives - Offering exclusive products through select local convenience stores presents a disruptive innovation opportunity for brands looking to increase product demand and attract new consumers to the category.
3. Summer-inspired Cocktails - The trend of summer-inspired cocktails presents an opportunity for spirits brands to create new products with unique flavor profiles that cater to the needs and preferences of modern consumers.
Industry Implications
1. Spirits - The spirits industry can leverage the trend of fruit-flavored spirits to innovate and attract young consumers through unique and refreshing flavor profiles.
2. Retail - The retail industry can capitalize on the trend of convenience store exclusives to differentiate the shopping experience and drive product sales through exclusivity and limited editions.
3. Hospitality - The hospitality industry can leverage the trend of summer-inspired cocktails to create new and unique offerings that cater to customers' preferences and the seasonal demand for refreshing drinks.
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